ABOUT US

Born in 'The City That Care Forgot," Battle Flag creates apparel for misfit athletes, artists, and entrepreneurs. Whether you're a competitor or creative reaching for the brass ring, or a hungry startup looking to cut your teeth in a market that says "there's no room for you," we are a brand that's less interested in undefeated records, and one that's far more obsessed with what it takes to stand back up after getting knocked down.

After all, it's not the setbacks that define us - it's the comebacks.

Founded by award winning designer and doctor of clinical psychology, Edward Carter Simon, PsyD, MBA, Battle Flag marries street style and athleisure concepts with the psychology of motivation. Our aim? To become an industry leader in athletic and lifestyle apparel, ultimately inspiring a culture through which people find visibility, courage, and expression, not despite who they are, but because of it.